Press
Press Release
Lisboa/Düsseldorf, May 15, 2025
FEATHERSHADE Launches the Ultimate Compact Beach Shade for Travel
FEATHERSHADE, a new venture born from a passion for travel and outdoor comfort, announces the launch of its first product: the world’s most compact and travel-friendly beach shade.
Designed for modern, smart travelers, the shade weighs just 588 grams, lighter than many Apple iPads, and packs down to less volume than a 1.25-liter water bottle. At only 480 millimeters in length, it travels inside standard carry-on luggage for free.
“We created FEATHERSHADE because we were frustrated by the lack of lightweight, high-performance beach shades,” says Thomas Janson, Managing Director of eQuisto GmbH. “There is fantastic gear for hiking, but when it comes to the beach, most products are bulky, heavy, and impractical. We knew there had to be a better way.”
Built for maximum portability without compromising comfort, FEATHERSHADE provides 190 centimeters of full-body shade for up to three adults, while remaining exceptionally easy to carry.
Whether navigating a holiday destination on two wheels, catching a crowded train, bus, or ferry, or walking long distances to a remote beach, FEATHERSHADE makes moving around effortless.
Tested in storm conditions with gusts exceeding 55 km/h and approved for 40 km/h, FEATHERSHADE delivers twice the wind resistance of traditional beach umbrellas and tents, based on benchmark approvals used by leading European outdoor gear brands.
All of this is achieved with a setup time of just 60 seconds, ensuring that exceptional portability and performance never come at the cost of a complex or time-consuming installation.
FEATHERSHADE not only helps travelers, but also protects the planet by eliminating the common and frustrating need to purchase low-quality, single-use beach shades with questionable UV protection.
It is now available via the brand’s official website at feathershade.com and through a growing network of carefully selected online and brick-and-mortar retailers.
About FEATHERSHADE
FEATHERSHADE is a design-driven team of travel and outdoor enthusiasts based in Düsseldorf, Germany, and Lisboa, Portugal. The brand’s mission is to create ultralight, compact gear that makes it easier to enjoy the world without the baggage. FEATHERSHADE is a brand of eQuisto GmbH.
Retail, Media and Test Product Inquiries
Journalists, creators, and retailers are warmly invited to get in touch for additional information and to request a complimentary product for testing.
Contact:
eQuisto GmbH
Gehrtsstraße 14
40235 Düsseldorf
Germany
Email: email
